If you’re looking for a word to describe a cake or a wet sponge, “moist” might seem like the perfect choice. But beware: using this word can come with some serious consequences.
For starters, “moist” is one of the most disliked words in the English language. A 2012 study found that nearly 70% of people surveyed said they disliked the word “moist.” And it’s not hard to see why. The word has some pretty negative connotations, including being associated with bodily functions and hygiene products.
Plus, using “moist” can make you sound like you’re trying too hard. In a 2015 article, The Atlantic described the use of “moist” as “the linguistic equivalent of a nervous giggle.” And that’s not the kind of impression you want to make.
So, if you’re looking for a word to describe a cake or a wet sponge, try using “damp” or “wet” instead. Your audience will thank you.