Coca-Cola announces plans to produce alcohol

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Coca-Cola has announced plans to produce alcohol in a bid to boost its flagging sales. The move comes as the soft drink giant tries to revitalise its business in the face of declining demand for its products.

The company said it would produce a range of alcoholic drinks, including wine and spirits, under the Coca-Cola brand. It is hoped that the move will help the company to tap into the growing global market for alcoholic beverages, which is worth an estimated $1 trillion.

Coca-Cola is no stranger to the alcohol business, having previously produced alcoholic drinks such as Bacardi rum and vodka. However, the company stopped production of these products in the early 1980s as it looked to focus on its core soft drinks business.

The decision to re-enter the alcohol market comes as Coca-Cola looks to offset declining sales of its flagship product, Coca-Cola Classic. Sales of the drink have been in decline for a number of years as health-conscious consumers turn to healthier alternatives.

It is hoped that the new alcoholic drinks will appeal to a younger demographic that is increasingly shunning soft drinks. Coca-Cola said it would target the millennial generation with its new products.

The company is also hoping to boost its sales in China, where demand for alcohol is growing rapidly. China is currently the world’s largest market for alcohol, and is expected to account for a third of global growth in the sector over the next decade.

Coca-Cola’s decision to produce alcohol comes as the company faces stiffer competition from rival PepsiCo, which has been diversifying its product range in recent years. PepsiCo has launched a number of new drinks, including bottled water and coffee, as it looks to tap into growing consumer trends.

The move also comes as the global market for soft drinks slows. The world’s two largest markets for soft drinks, the US and China, are both expected to see slowing growth in the coming years.

Coca-Cola is hoping that its new alcoholic drinks will help to boost its flagging sales. The move comes as the company tries to revitalise its business in the face of declining demand for its products.

The company said it would produce a range of alcoholic drinks, including wine and spirits, under the Coca-Cola brand. It is hoped that the move will help the company to tap into the growing global market for alcoholic beverages, which is worth an estimated $1 trillion.

Coca-Cola is no stranger to the alcohol business, having previously produced alcoholic drinks such as Bacardi rum and vodka. However, the company stopped production of these products in the early 1980s as it looked to focus on its core soft drinks business.

The decision to re-enter the alcohol market comes as Coca-Cola looks to offset declining sales of its flagship product, Coca-Cola Classic. Sales of the drink have been in decline for a number of years as health-conscious consumers turn to healthier alternatives.

It is hoped that the new alcoholic drinks will appeal to a younger demographic that is increasingly shunning soft drinks. Coca-Cola said it would target the millennial generation with its new products.

The company is also hoping to boost its sales in China, where demand for alcohol is growing rapidly. China is currently the world’s largest market for alcohol, and is expected to account for a third of global growth in the sector over the next decade.

Coca-Cola’s decision to produce alcohol comes as the company faces stiffer competition from rival PepsiCo, which has been diversifying its product range in recent years. PepsiCo has launched a number of new drinks, including bottled water and coffee, as it looks to tap into growing consumer trends.

The move also comes as the global market for soft drinks slows. The world’s two largest markets for soft drinks, the US and China, are both expected to see slowing growth in the coming years.

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