Sure, you may think you know everything there is to know about pet rocks. After all, they were all the rage in the 70s – how could there possibly be anything left to learn? As it turns out, there’s quite a bit you may not know about these little stones. Here are five things you probably didn’t know about pet rocks.
1. Pet rocks were originally created as a gag gift
Believe it or not, pet rocks were originally created as a gag gift. The creator, Gary Rossington, came up with the idea as a way to make fun of the trend of people buying pets that were expensive and high-maintenance.
2. The pet rock craze took off thanks to clever marketing
While the concept of the pet rock may have been a joke, the way Rossington marketed it was genius. He created a simple but clever advertising campaign that featured the pet rocks in humorous situations. This, combined with a low price point, made the pet rocks a must-have item.
3. Pet rocks came with their own “care instructions”
One of the things that made pet rocks so appealing was the fact that they were low-maintenance pets. Rossington played up this aspect by including a set of “care instructions” with each pet rock. These instructions were intentionally humorous, but they served to further the idea that pet rocks were easy to take care of.
4. There was a brief backlash against pet rocks
Once the pet rock craze had reached its peak, there was a brief backlash against them. Some people felt that the fad was silly and that the rocks were nothing more than a waste of money. However, the pet rock fad eventually died down and has since been viewed in a more positive light.
5. There are now “imitations” of pet rocks
In the years since the pet rock fad, there have been a number of imitations and spoofs. There are now pet rocks that come in all sorts of different shapes and sizes, and there are even companies that make “gourmet” pet rocks. However, Rossington’s original pet rocks remain the most iconic and well-loved.